The core of our Policy is this: Macerich will not knowingly release, sell, rent or trade your personal information to any third party without your permission, except (i) to our merchants and/or business partners, (ii) if we believe in good faith that the law requires it, (iii) to protect the safety of employees users and/or the public at large, or (iv) to protect our own rights and properties. We may also transfer your personal information to a third party in the event of a corporate transaction or restructuring (e.g., a sale, merger or other transfer of assets) without your permission. Macerich considers personal information to include, without limitation, name, e-mail address, home or mailing address, phone number, birth date, anniversary date, gender, or other similar information you may provide to Macerich via our website (your “Personal Information”).
What Information We Collect and How We Use It
Macerich collects only Personal Information that is submitted on a voluntary basis from individuals 13 years of age or older unless parental or guardian consent is provided. In order to take advantage of some of our features, programs or events you may need to register and/or provide Personal Information before you can participate. We will use this Personal Information to send you e-mails, newsletters or other communications and to inform you about sales, specials, programs, events, promotions, services, products or other opportunities that might interest you.
We may also sometimes provide Personal Information to our merchants and/or business partners so that they are able to contact you and make you aware of similar events and opportunities. You should note that we do not control these operators or their privacy policies, and that if you do not wish to receive communications from them, you should contact them directly.
We also collect certain other non-personal information, such as your IP address, browser type, operating system, mobile carrier, Internet Service Provider, browsing patterns on our website, and receive the URLs of sites from which you arrive and leave our Site, which we may use or disclose in any manner. This data may be used to analyze trends, administer the Site, track the user’s movement in the aggregate and gather broad demographic information for aggregate use by us and third parties. In addition, your Personal Information or non-personal information may also be used to display targeted advertisements on our Site based on such information.
Requests for Changes to Use of Personal Information
You always have the option to change your mind about receiving communications from us, or to review, change or update any of your Personal Information, and to review our disclosures of your Personal Information by e-mailing us at DataCustSvc@macerich.com or contacting the customer service facility at the applicable center directly, and submitting the appropriate changes.
While Macerich maintains internal controls, including firewalls and other security features, to control unauthorized access to Personal Information, we cannot guarantee our ability to prevent unauthorized access.
Any sweepstakes, contests or other promotions, including rewards programs and text messaging programs (collectively, “Promotions”) that may be offered via the Site or otherwise will be governed by a separate set of rules or terms and conditions that, in addition to describing such Promotion, may have eligibility requirements, restrictions, terms and conditions governing the Promotion, use of submissions you make, and disclosures about how your Personal Information may be used. It is your responsibility to read such rules or terms and conditions to determine whether or not you are eligible and want to participate, register and/or enter, according to each Promotion’s rules or terms and conditions. By participating in any Promotion, you will become subject to those official rules or terms and conditions, and you agree to comply with and abide by such rules or terms and conditions, and the decisions of the sponsor(s) identified therein, if applicable, which shall be final and binding in all respects.
If you link to a third-party site from our Site, any information you submit or reveal on that site is not subject to this Policy. You should review the privacy policies of each site you visit. Macerich does not control any third-party site or their privacy practices, and Macerich is not responsible for the content or practices of any sites that may be linked to Macerich’s Site.
Protecting children is of the utmost importance to Macerich. We currently define children as minors under the age of 13 years old. This website is not intended for use by children.
We do not knowingly collect Personal Information from children without parental or guardian consent. If a parent or guardian chooses not to allow us to further collect or use the child’s Personal Information, that parent or guardian can contact us to request the removal of the child’s Personal Information from our database at any time by e-mailing us at DataCustSvc@macerich.com or contacting the customer service facility at the applicable center directly. Please note that Personal Information about a child may remain in back-up storage for some period of time after a request for deletion of that child’s account. This may be the case even though no information about that account remains in our active user databases.
Macerich, its merchants and business partners, like many companies, may also use web beacons, also called web bugs and clear GIFs, to help monitor activity on its websites. Unlike cookies, web beacons do not store information on your computer.
Your California Privacy Rights
How to Contact Us
If you have any questions about this Policy, our privacy protection practices, or your dealings with us, please feel free to contact us by sending an e-mail to DataCustSvc@macerich.com or contact the customer service facility at the applicable center directly.
Last Updated: July 2012
Copyright © 2012 The Macerich Company